Selling the program

How to explain the value of our finance programs to homeowners. Match the right benefit to the customer's real concern.

Program benefits / selling points — Rebate (saving money), comfortable monthly payment, no money out of pocket, payments start two months after the project is finished, no prepayment penalty, creative deal structure, and money back. For each: how to explain it and a point to remember. Sales tip: connect the right benefit to the customer's real concern.